AMP Industry Connect – Digital Marketing, E-commerce & Online Business

Speaker: Mr. Danish Malik

Host: Ms. Shahana Khan

Audience: 50 Participants

1. Webinar Proceedings

The webinar commenced with the host, Ms. Shahana Khan, introducing herself and welcoming the participants. Hamid Raza recited the Qirat. The host then introduced AMP Industry Connect and explained its objectives with the help of a presentation. The AMP introduction video was played, followed by the introduction of the speaker, Mr. Danish Malik, who was invited to begin the session.

2. Key Discussion Points

A. Digital Marketing Trends & Brand Strategy

1. Latest trends in digital marketing.
2. Understanding target audiences and brand positioning.
3. Building brand identity and customer trust.

B. Social Media Growth & Content Strategy

1. Choosing the right social media platforms.
2. Creating engaging and valuable content.
3. Growing followers and improving audience engagement.

C. E-commerce Business Models & Online Selling

1. Understanding B2B, B2C and other e-commerce models.
2. Introduction to dropshipping and print-on-demand.
3. Product research, online store setup and customer retention.

D. Performance Marketing & Data-Driven Advertising

1. Introduction to Facebook, Instagram and Google Ads.
2. Understanding CPC, CPM, CTR, CPA and ROAS.
3. Tracking campaign performance and improving results.

E. Future of Digital Marketing

1. Importance of building a strong online brand.
2. Creating valuable content and selling products online.
3. Growing businesses through data and technology.

3. Key Pointers / Takeaways

1. Stay updated with digital marketing trends.
2. Build a strong and consistent brand identity.
3. Choose suitable social media platforms.
4. Focus on quality content and audience engagement.
5. Understand different e-commerce business models.
6. Monitor advertising performance and key metrics.
7. Use data and technology to grow online businesses.

4. Q&A Session

1. A 15-minute interactive Q&A session was conducted.
2. Participants had the opportunity to ask questions and clarify their doubts.
3. The speaker shared additional insights on digital marketing, e-commerce and online business growth.

5. Conclusion

The session provided participants with practical insights into digital marketing, social media growth, e-commerce business models and performance advertising. Mr. Danish Malik explained various digital strategies and business approaches, helping participants understand how to build an online presence, reach target audiences and grow businesses effectively.

The host, Ms. Shahana Khan, concluded the session by thanking Mr. Danish Malik for sharing his knowledge and valuable insights and expressing gratitude to all the participants for their time and active participation.

AMP Industry Connect

Connect. Learn. Collaborate. Grow!

Team AMP

Association of Muslim Professionals (AMP)